Yas' Engagement with Farmers at Nane Nane Exhibition

TLDR

• Mr Sangu made the remarks after touring the Yas pavilion at this year’s Lindi Region Nane Nane Exhibition, where he was briefed on the company’s digital connectivity and financial services provided through Yas and Mixx.
• Yas’ Trade Marketing Manager for the Coast South Zone, George Msofe, said Nane Nane provided the company with an opportunity to engage directly with farmers while demonstrating how digital tools could simplify everyday.
• We use exhibitions such as Nane Nane to engage directly with farmers and understand their needs while demonstrating practical digital solutions,” Mr Msofe said.
• For Yas, the Lindi exhibition also provides a platform to demonstrate how mobile connectivity and digital financial services can support farmers beyond communication, including payments and other business transactions.