Strengthening Product Identification for Local Goods

TLDR

• The initiative supports Tanzania’s drive to expand industrial production and exports, in line with this year’s Nanenane theme, “Recognise the Market, Increase Productivity to Implement Vision 2050.
• Speaking at the ongoing Nanenane Exhibition at Nyamhongolo Grounds in Mwanza, TanTrade Lake Zone Manager Cecilia Mwandepa said the trademark enables consumers to identify locally produced goods while enhancing product.
• The Made in Tanzania logo enables buyers to easily identify locally produced goods while enhancing the value and credibility of products manufactured in the country,” she said.
• She said some manufacturers have yet to adopt the logo, limiting their ability to benefit from stronger product identification, particularly in markets where buyers increasingly seek information on product origin.