Significant Implications of Hybrid Events for African Esports and Football Communities

TLDR

• For African esports organisations and brands, the implications are significant.
• Football fans were activated through stadium events and grassroots tournaments.
• Red Bull’s innovation was not creating a football tournament or an esports event.
• Imagine a tournament where local football academies partner with esports teams.
• Many African esports organisations struggle to secure sponsorship because brands remain uncertain about the scale and engagement of gaming audiences.