Partnerships Driving Value in African Esports

TLDR

• Partnerships must produce mutual value Partnerships are frequently announced in African esports, but fewer are explained in commercial terms.
• For smaller African businesses, it may reduce the cost of producing marketing materials, translating messages, preparing reports or testing different approaches.
• For Africa’s gaming and esports entrepreneurs, that may be the most important competition of all.
• That challenge sits at the heart of Esports Africa News’ latest interview with Precious Oduro, a marketing and growth strategist whose career has crossed digital media, influencer marketing, partnerships and financial.
• The importance of this story for African esports is straightforward.