Cross-Border Sporting Events to Strengthen East African Tourism Cooperation

TLDR

• A New Tourism Economy for More Than 45 Million People The vision extends well beyond marathon tourism.
• Lake Victoria, Africa’s largest lake by surface area, supports more than 45 million people across Tanzania, Kenya, Uganda, Rwanda and Burundi.
• According to Mdinka, more than 100 runners from Dar es Salaam, Arusha and Mwanza are expected to travel to Uganda as part of three Tanzanian delegations, strengthening people-to-people ties and showcasing the growing.
• The Serengeti Safari Marathon, already recognised as one of Africa’s most distinctive destination races, is positioning itself as a catalyst for active tourism and sports tourism across the East African Community (EAC).
• We deliberately developed the Serengeti Safari Marathon as a platform to unlock new tourism products and opportunities across the East African Community through the Lake Victoria Basin,” he said.