Creative Economy Expo 2026 as a Platform for Knowledge Exchange

TLDR

• The Mashariki Creative Economy Expo 2026 served as an important platform for educating writers and publishers about the importance of protecting their creative works.
• Anjela Kilusungu, Project Manager at the East African Cultural and Development Institute, emphasized the economic value of creative works during the expo's closing day.
• The event provided stakeholders in the creative sector with insights on how to safeguard their works from unauthorized use and exploitation.
• Kilusungu highlighted that creative works should not only be seen as entertainment but also as a means to achieve sustainable income and success.
• The expo facilitated knowledge exchange, networking, and exploration of opportunities to boost the growth of the creative economy.