Challenges in Securing Sponsorship for African Esports

TLDR

• For many organisations operating within African esports, securing consistent sponsorship remains difficult.
• Competitive players may be the public face of esports, but sustainable ecosystems are built by a much wider network of professionals.
• The discussion explored a reality that many stakeholders across the gaming industry are beginning to recognise: the future success of African esports will depend not only on talent and competition, but on business.
• The future of African esports will not be determined solely by who wins championships.
• For African esports, the question is no longer whether growth is possible.