Call of Duty: Mobile Tournaments Boosting Local Engagement in Lagos

TLDR

• Carry1st’s Call of Duty: Mobile tournaments in Lagos have shown that when competitions are designed around local communities, they attract players, spectators, creators and brands simultaneously.
• It has been built through consistent domestic competitions, local sponsors, school engagement and community events that have created loyal audiences.
• Telecommunications companies, banks, mobile money operators, supermarkets, universities, airlines and consumer brands typically allocate marketing budgets country by country.
• But Africa’s esports future will almost certainly be built locally.