Busara Promotions' Efforts to Connect African Artists with International Audiences

TLDR

• Busara Promotions Managing Director Lorenz Herrmann said the festival had officially opened and was designed to give audiences different ways to experience music, creativity and performance.
• The festival is also part of its wider effort to create opportunities for African artists to reach international audiences.
• We are proud that, through our platforms, we have helped many artists find a pathway to international audiences.
• For Busara Promotions, however, FuTopia is about more than entertainment.