50 Million Prize from Mixx Campaign to Fund Health Centre in Vikindu

TLDR

• COAST REGION: A Vikindu resident plans to use part of a 50m/- grand prize won through Mixx’s digital payments campaign to build a health centre, highlighting how customer reward programmes are helping turn digital.
• More than 100 customers benefited from the promotion, winning cash prizes, Hisense electronic appliances and five all-expenses-paid trips to Mexico to watch the FIFA World Cup.
• Mohammed Misanga’s dream of improving healthcare services in his community received a major boost after he emerged as the grand prize winner in Mixx’s Kila Muamala ni Bao la Ushindi, Ikiingia tu Goli campaign, conducted.
• Speaking during the campaign’s grand finale and prize presentation ceremony in Dar es Salaam, Mixx Chief Executive Officer Ms Angelica Pesha said this year’s winners had demonstrated how digital financial services can.
• Ms Pesha said the nearly two-month campaign was launched to celebrate the FIFA World Cup with Tanzanians while encouraging wider adoption of digital financial services.