19% Increase in Average Spending by International Visitors

TLDR

• The latest International Visitors’ Exit Survey (IVES) 2025 indicates that the country’s tourism industry generated a record $4.41 billion (about 11.598 trillion shillings) in 2025, as higher visitor spending outpaced.
• The survey highlighted that tourism receipts rose by 13 per cent from $3.90 billion in 2024, while international arrivals increased by 7.1 per cent to 2,294,495 visitors from 2,141,895 the previous year.
• The stronger growth in earnings than arrivals reflects higher average spending by international visitors, which climbed by 19 per cent to $289 per person per night, up from $243 in 2024 in Mainland Tanzania.
• Dr Kijaji expressed the optimism at the ongoing 2026 National and International Nane Nane Exhibition at the Dr John Samuel Malecela Grounds in Dodoma, where she told reporters that recent tourist arrival trends.