Investment in Grassroots Engagement by Garena Free Fire in African Esports

Muhtasari

• That is perhaps the most important lesson from Garena Free Fire’s success across Sub-Saharan Africa.
• In an exclusive interview with Esports Africa News, Oluwaseun “Senez” Aladelo, KOL and Community Specialist for Garena Free Fire Sub-Saharan Africa, offered a rare insight into how one of the world’s largest mobile.
• Rather than relying exclusively on large-scale competitions, Garena has invested in grassroots engagement, creator development, local partnerships and consistent interaction with players.
• For the continent’s emerging publishers, tournament organisers and esports organisations, that may prove to be the most valuable lesson of all.
• For many organisations entering African esports, growth is often measured by download numbers, tournament registrations or social media impressions.