Initiative to Link Agricultural Production Decisions to Market Intelligence in Tanzania

Muhtasari

• The initiative forms part of broader efforts to expand agricultural trade and increase the sector’s contribution to Tanzania’s economy, in line with the country’s National Development Vision 2050.
• The move is intended to help farmers and other producers target products with stronger demand and improve the competitiveness of Tanzanian agricultural goods in domestic and export markets.
• The strategy seeks to address a long-standing challenge in agricultural production: Producing commodities without sufficient information about available markets, prices, quality requirements and consumer preferences.
• By linking production decisions to market intelligence, TanTrade expects producers to improve productivity, reduce market risks and capture more value from agricultural commodities.
• For Tanzania, greater access to market information could help shift agricultural activity from a predominantly supply-led model toward production based on commercial demand.