10N8E Esports' Strategy to Embed Nigerian Identity in Global Esports Branding

Muhtasari

• In an exclusive interview with Esports Africa News, Adedayo, Founder of 10N8E Esports, shares how a simple idea born during the COVID-19 lockdown has evolved into one of Nigeria’s most distinctive esports brands.
• Derived from Nigeria’s geographic coordinates—10° North and 8° East—10N8E Esports represents a deliberate commitment to placing Nigeria at the centre of a globally competitive gaming movement.
• In that respect, 10N8E Esports has positioned itself differently.
• Organisations like 10N8E Esports demonstrate that local entrepreneurs are beginning to build institutions capable of serving both domestic and international audiences.
• As more African studios develop original games, more creators produce world-class content, and more esports organisations emerge with ambitious visions, the continent’s competitive advantage may lie not in copying.