New Advertising Rates for Digital Platforms by MCL

TLDR

• Mwananchi Communications Limited (MCL) has launched a new Digital Media Rate Card for advertising.
• The new rates provide competitive advertising solutions across MCL's platforms: Mwananchi, The Citizen, and Mwanaspoti.
• Standard display banners are priced at a flat CPM rate of Sh4,000, while premium placements like Sticky Banners cost Sh6,500 CPM.
• High-impact advertising options include Homepage Side-kick at Sh7,400,000 for desktop and Sh5,300,000 for mobile per campaign.
• MCL also offers various packages for social media amplification, starting from Sh3,500,000 for the Starter Package.