Mixx Campaign's Impact on Digital Financial Services Adoption
Habari mpya za biashara Tanzania · maelezo ya Mixx Campaign's Impact on Digital Financial Services Ad… · imesasishwa 5 Aug 2026 · habari za biashara · kampuni · uwekezaji
Muhtasari
- COAST REGION: A Vikindu resident plans to use part of a 50m/- grand prize won through Mixx’s digital payments campaign to build a health centre, highlighting how customer reward programmes are helping turn digital.
- Ms Pesha said the nearly two-month campaign was launched to celebrate the FIFA World Cup with Tanzanians while encouraging wider adoption of digital financial services.
- Mohammed Misanga’s dream of improving healthcare services in his community received a major boost after he emerged as the grand prize winner in Mixx’s Kila Muamala ni Bao la Ushindi, Ikiingia tu Goli campaign, conducted.
- Speaking during the campaign’s grand finale and prize presentation ceremony in Dar es Salaam, Mixx Chief Executive Officer Ms Angelica Pesha said this year’s winners had demonstrated how digital financial services can.
- She said the campaign also accelerated the use of Mixx’s digital platforms, with thousands of transactions processed during the promotion.